Thursday, July 24, 2008

Target your marketing efforts

Yellow pages..... calendar ads at your local high school .... bench signs .... newspaper ads ....
mailed out coupon paks .... these are not only expensive but you are just taking "a shot in the dark" with your advertising dollars.

TARGETING your customers is usually the cheapest (if not free) but can be more time consuming. Now you can buy those expensive lists & send brochures out. I prefer to "make my own list".

If you want to target Brides? .... check with bridal shops or invitation (paper) stores that may allow you to leave brochures or business cards. Want to target Wedding Planners, Caterers etc?... this is something you can use that yellow pages book for local bizes or use google & go into "contact us" mailing addresses are all over the internet!
Hotels .... Resorts .... Country clubs .... Attorneys ... Doctors.....

I keep category files with addresses & little by little... send brochure, postcards or samples.

Google a local or any city's Chamber of Commerce. They have a "members listing" with all the mailing addresses & usually even a person's name.
I hand write all the addresses on the postcards or envelopes ... but you can print on labels.

Flyers.... we all see those bulletin boards filled with flyers with "pull off tabs" ....
Target those too. I do favors for QuinceaƱeras (latin girl's 15th birthday) .... my flyers go up in Latin food markets.... Chinese New Years flyers in Oriental food markets etc. Now I also put them up in other places, but target the places that have more of your targeted market.
Golf Items on a rec center or golf shop board. Golf flyers at "toys R us" may not be the best place to put flyers. You get the picture.

Can't afford to have 1000's of postcards printed? Go to & watch for free imprinted postcards. I got 100 free (pd s/h) wedding postcards with my imprinted on the back. & my contact info.

One time I found some really great postcards that were 4 for a dollar at the dollar store. Some had Happy faces .... some had a bear camping .... I personalized each with something like "make your guests Happy Campers with personalized candy bars at". Get creative.... potential customers will read creative postcards... the plain ol' white cards are "filed in the circular file" (trash can)

If you sell to other bizes .... look at any conventions with tradeshows in your area. Go to the tradeshows if they are open to the public. (sportman's ... bridal ... pets ... stockshows ... home & gardens) Pick up ALL those business cards & brochures & add them to your Mailing list.

***To keep these cards all organized... I bought this a few years ago & not only does it keep all my biz cards organized but business receipts... Tax time is a Breeze!
It is REALLY worth the small investment!!!

So go to or send to the potential customers that may buy YOUR product. Stop waisting money & time with "just throw it out there & see what sticks" kind of marketing.

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