Tuesday, July 15, 2008

One way links better than link exchanges?

Having many inbound links is a daunting task, but in the end ... worth every bit of time spent working on it. Unlike link exchanges, inbound only links give your site a tremendous boost in ALL search engines.
So just HOW do you go about getting those other QUALITY sites to like you enough to put your link on their site?

#1 Be generous with your outbound links
Giving outbound links to quality content is one of the best ways of establishing yourself in your online marketplace. But be selective with the sites you link to - don’t just link to any relevant sites you find, choose sites that have exceptional or useful content.
Add some comments and descriptions as you link. The readers of your website will appreciate it and your generosity will encourage some valuable word of mouth marketing for your site.
And of course, the publisher of the site that you’ve linked to will appreciate it. Think how badly you want links - other webmasters are the same and they will pay attention to sites that link to them. Your outbound links could be the start of a beautiful relationship.

On my http://www.candybarwrap.com/ I have a link to a great Personalized Product site,
http://www.promote-101.com/ in my menu. I don't expect a return link.... I just think this site compliments mine.
Customers appreciate some other sites than may help them. Have an Antique store? Links to appraisers or restorers would be extremely helpful to your customers. Pet store? link to vets, groomers or other pet gift sites!

#2. Obsess about quality
It’s not the number of links you get, or the number of articles you write or the number of pages that you publish. It’s about getting links from quality sites in your industry. Remember:
In deciding the importance of your site and your search rankings, search engines put emphasis on the quality of sites that link to you. What could be a better source of unbiased information than a link from an article that a journalist has written and an editor approved?
Just as important if not more so, is that quality sites will have high levels of traffic and as a result, you’ll get a lot of interested people visiting your site.
Quality links attract other links. People see a link to your site on BBC.com. NYTimes.com, Digg.com and many others and they’ll be more likely to link to you. There is a power law at work, the strong get stronger - people with good inbound links get more inbound links without asking.
You can also get some pretty neat testimonials - being able to write, ‘as featured on the BBC’ on your website is a valuable endorsement.

#3. The number of links pointing to your site is not a good measure of the success of your link building efforts.
A website with 100 quality inbound links will outperform a website with thousands of links from mediocre websites. And the situation is further complicated by the fact that Google does not report all the links that it knows about.
So what should you do? Here are the main things I would look at:

Appearance on the top blogs and blog search engines
Appearance in Google news
The sites that already link to you and drive traffic
New sites that link to you - check your log files regularly.

Of course, the thing about quality links is that they’re hard to get - you have to really make a concentrated effort, but the results will be well worth it.
Building quality links is rarely an overnight success but there are exceptions. Sites can make a tremendous impact in a short time if they have an exceptional story to tell. But for most of us, immediate success is not usually the case. Sure, go for the spectacular if you can but treat it as a bonus. Don’t forget to stick to the task and build up quality links over time. If you start with content that is genuinely useful, and if you target sites that are real sources of information for sizable numbers of readers in your marketplace, then you will succeed and start to see powerful and sustained results in a matter of months.

#4 One other way to start boosting your 1 way links.... list in directories. There are an abundance of them on the web. I, personally, choose only free directories. IMHO paid ones have no more power than free ones.
check this list that has a ton of directories.


Most directories do not require a recipicol link, so these are considered 1 way links.

NOW... Get to work! You have a big job ahead of you!

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