Just what is a blog??
"A blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketches (sketchblog), videos (vlog), music (MP3 blog), audio (podcasting), which are part of a wider network of social media. Micro-blogging is another type of blogging, one which consists of blogs with very short posts. As of December 2007, blog search engine Technorati was tracking more than 112 million blogs. With the advent of video blogging, the word blog has taken on an even looser meaning — that of any bit of media wherein the subject expresses his opinion or simply talks about something."
Blogs can be used for anything you like. I have several for different purposes. You can use it as a simple journal .... marketing ..... recipes .... selling... photos ... music....
My daughter has one for her stories (she loves writing)
I get digital scrapbook graphics from many blogs.
But the biggest advantage to blogs is writing about information & good content that relates to your business.
for my candy bar wrapper site .... I have a link to a party planning & Idea blog. It is linked right on my menu. That blog has party decorating, recipe, games & other great tips for different theme parties.
Alway put alot of keywords & hyperlinks to your site. Also link other relavent sites in your blog also.
Link INTO your blog from your websites.
Blogs are picked up very well by search engines like Yahoo, Google & MSN.
Content on your blog must be updated quite a bit to stay on the top search pages though.
First month or so... blog at LEAST every other day, if not every day. Then once or twice a week is fine.
Now ... do you need to sit & write EACH day?.... NO.
Here are 2 things you can do.
#1: sit 1 day & type up a weeks worth of blogs on notepad or MSword. Then copy & paste into your blog, 1 each day.
#2: Here at Blogger (maybe wordpress has it too) you can use the "post options" & schedule your blogs to post whenever you want.
I use this feature alot, especially if I know I'll be gone for a few days.
There are plenty of blog sites ... I like http://www.wordpress.com/ & google Blogger, since they are the easiest. If you have or use other sites like myspace, auctiva & many more.... advertise your products on those blogs as well. Can't hurt.
Blogs are a great tool to market your site so have as many as you have time for!