Friday, July 18, 2008

A few more linking tips

If your site has useful content and is doing something unique, you're already ahead of much of the competition. People need a reason to link to your site, as very few will do it out of the goodness of their heart. Trading links can work, but link exchange networks have decreased in value and won't be of much use in competitive fields. Buying links, if you haven't heard, is a big Google no-no. While entire articles could be written on this topic, here are a few popular methods of acquiring incoming links:

#1 issuing company press releases with a link back to your site. Sites of interest & samples of press releases:

#2 submittĂ­ng to reputable business directories such as Yahoo! and

#3 be active on related blogs by commenting and exchanging ideas

#4 if you have clients with web sites, ask if they would mind adding your link in a "partners" section

#5 participate in relevant forums and discussion boards with a link in your signature

#6 write and submit original articles to web publications in your field with a link in your bio

#7 get involved in social media and bookmarking

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