Thursday, August 21, 2008

Tradeshow Vendor Marketing ...

Advertising to other businesses that are vendors at different tradeshows.

Do you sell personalized items for vendors to give away AT the tradeshows?
How do you get names & contact info????

#1... GO to your local tradeshows & pick up EVERY business card & brochures.
Start your mailing list FROM those cards!

#2... THINK ... what shows are in what seasons.
ski & winter sports will have shows in summer. Winter shows are for "summer vacation" spots.
Sportsman's & RV may be more in winter too.
These businesses are too busy to go to tradeshows or advertise in thier prime season. Think Opposite when it comes to advertising.

Google those types of businesses in the OFF season & start sending brochures, postcards, samples, etc. I don't like doing email marketing. Too much junk.

NOW... do you sell what your Tradeshow customers Need????
Here are some resale, wholesale & dropship merchandise you may want to think about.
Email them for information

All are personalized merchandise that your customer's Logo can go on. Perfect to give away at tradeshows.

Wednesday, August 20, 2008

Real Estate Marketing

Tip...... for a Busy Saturday Open House.... get a pack of frozen Rhodes Bread dough. Turn on the oven at 250 degrees & put a loaf right in a bread pan & leave in oven all day. Start it an hour or so before open house. Do NOT think you will have a wonderful loaf of bread by the end of the day cuz it will be rock hard BUT.... when your guest come in the house... it will smell like "Home" with the smell of fresh baked bread!!!

Planning your Open Houses???? Add a bowl of Chocolate Houses for your guests!

Home Sweet Home Bar Milk Chocolate. Each one measures 2.5"x3.5" and individually is packaged in a clear wrapper. Case of 50 Perfect give-a-way in the office, tradeshows or Realty Open Houses.Shipped out within 3 business days via 3 day fedex.
Add your on label to the back of the package.

Only $42.50 for a case of 50 & 2-3 day shipping is $19.95. Your Clients or Guests will remember you!!!

Submitting to searches

I found this site... now only a 30 day trial if free..... but submission is faster than doing them manually.
I like manually submitting by googling "search engines" but ALOT of copy & paste....
I did do a free massive submission for

Found that the majority send to smaller & less known search engines & be ready for a ton of verifying emails! Also some on going newsletters & advertisings. I just unsubscribe to most of the ads & any other junk.

I guess it can't hurt.

Saturday, August 16, 2008

Offering Affiliate Program

If you have a website that sells a product online, and you’ve built in a fair amount of room into your price for it, then you have an opportunity here to use a GREAT free traffic source.
In fact, running your own Affiliate Program helps you in more ways than one. By signing up affiliates to go out and sell your product for you, you’ll not only build a huge salesforce, (assuming you make your offer tempting for them) but you will also be building hordes of one-way, targeted links back to your website as they advertise in the various places.

Drawbacks? You must be very persuasive to get an interested following to do serious selling for your product. To overcome this issue, simply build more room into your price so that the monetary gain for your affiliates is too tempting for them to refuse. 50% commissions are quite standard these days on informational products, with some products go all the way up to 100% commission structure, so that the seller can build up a newsletter list.

I would have to say that, especially when dealing with Clickbank (the #1 infoproduct marketplace for affiliates) 75% commissions to your affiliates is the way to go. That’s just because there are so many products out there competing for an affiliate’s attention… So since 75% is the maximum that clickbank allows, you’ll soon learn that affiliates will swarm to these products first and you’ll build up a sales force (and incoming links) quickly. –And you can always turn down the commission later.

Naturally, if your product is not available for online delivery (i.e. software only) then the ability to attract affiliates will be much more difficult for you… Not impossible though, because some affiliates understand the importance of offering their readers a full range of products built around a central niche theme. Having an affiliate program that offers multiple tiers helps as well. There isn’t an affiliate marketer alive who wouldn’t like to earn residual income from the work of others. There are two different ways to get started with your own affiliate program. Both can be free, and of course you pay your affiliates out of sales afterwards.

The most common form of affiliate program is when a webmaster loads software, usually some form of PHP or Perl script onto the server, integrating it with the website. These have been sold for years to webmasters and lately have even been offered for free. The second type is a service run off-site, through providers such as , Commission Junction, or PayDotCom. (There are many other, non-free ones too.) They do the added work for you of helping your products get found by more affiliates, and they even feature your product in an online marketplace of theirs. Naturally, they want their cut of the product’s sale too, usually in the range of 4% to 8%. (Some let you even split that fee with your affiliates.) These services may be more effective in the long run for the average infoproduct seller, but quite often they do not offer the flexibility that many webmasters need to best promote their own product line. In those cases, using server-side software scripts is the only way to go.
Finding a free copy of your own Affiliate program software to load onto your web server is quite painless, as there are now several different scripts to choose from. To find your own script, simply google the phrases “free affiliate program software” or “free affiliate management software.” They should both return helpful results for you. Naturally, you’ll have to investigate each one in depth to see if it runs on your particular server in your software environment. No matter which way you go, there will be plenty of research involved; this is not something you can start up in the next 20 minutes. (More like 2-7 days.) Once it starts though, assuming you make your offer attractive enough, this could really bring in hordes of traffic immediately.

Wednesday, August 13, 2008

FREE Ebooks

Ebooks are a great way to get customers to come back, time after time, when you offer free ebooks.

For free business ebooks..... bookmark this post for new ebooks every day.

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