Wednesday, July 2, 2008

Marketing OFFline

There are many free & really cheap ways to market your web business.

#1: BUSINESS CARDS. handing out cards is one of the cheapest ways to advertise your business. It is your "little billboard". Printing yourself or you can get cheap card from http://www.vistaprint.com/
Put them in EVERY order.... leave at restaurants .... hand to Bank teller.... always have them in your wallet or purse. Do you sell pet supplies? Leave some around a pet store...

Many people don't set their cards up right... Always have these 3 things on your card:
WHO you are
HOW to get ahold of you
WHAT you do.

I have seen SOOOO many cards left on bulletin boards with: ABC company & a phone...
what the hell do they do????? OR ABC company, a phone AND with a pen, "piano repair"...
WELL JUST PRINT THAT ON THERE IN THE FIRST PLACE!!! I just want to shake people who do that. (one of my pet peeves)

#2: Be a walking billboard. At http://www.promote-101.com/ you can
put your logo or web address on shirts... totes.... golf markers....
Get others to be YOUR walking billboard! Give-a-ways..... all from http://www.promote-101.com/
Hats, watches, earrings, Clocks, even Golf ball markers for those SPECIAL golfing clients!
Let them wear or use items with YOUR info on them!

#3: Your message on voice mail or machine..... "sorry, we are not available. if you would like more information visit http://www.candybarwrap.com/ for personalized candy bar wrappers" Something like that.

#4: Postcards & flyers
The internet is full of addresses to most targeted markets..... google certain bizes if you work with them .... I signed up for a cheap mailing address for bridal leads ... baby leads ... graduates in any zip code I wanted. Local leads in Yellow pages or online yellow pages. Google Chamber of commerces in a certain city. They almost ALWAYS have member lists with addresses & phone numbers. If you have a local "welcome wagon" or Chamber of commerce (not free though) see what it would cost to add your brochure into their packets.

#5 Let those high Gas prices help pay to advertise. Vinyl window stickers from http://www.jlcustomgraphx.com/ . Always in white & on the rear window. Cars at stop lights or in rush hr traffic have nothing better to do than stare at the back of your car.
Car magnets. (just make sure they don't have REALLY cool graphics.) A friend of mine who had a Beer making shop had a beer mug shaped car magnet. After the 2nd one got stolen, he changed to Text in a square magnet.

So there are a few ideas....

Feel free to add comments with other ideas!

2 comments:

Jeff said...

Hey Shelly. Great tips there on promotions.

Regarding car signs - check with your insurance company! Advertising on your car may change your insurance needs/risks etc.

candybarwrap said...

I checked with my State Farm lady... NO your insurance & risks do NOT change if you are only advertising on your regular vehicle. NOW if you do deliveries each day... then that is different. You then need to upgrade your insurance.