Find the right people to follow
Networking starts with finding the right people. And you’re in luck:
there are dozens of tools out there to help you locate people in your
niche on Twitter.
Twitter.com offers a directory of people who you might like to follow
in their “Who to Follow” tab. This is along the top bar of Twitter.com
when you sign in. From here, you can browse suggested accounts that are
presented to you based on who you follow already.
You can also find a lot of quality accounts to follow simply by
asking for suggestions from those you already follow. Or, why not try
participating in Follow Friday? Services like Twollo, Twibes and Just Tweet It offer keyword-based ways to find people in your niche, too.
Show your followers who you are
Once you’ve amassed your target network, it’s time to show them who
you are. Even before they read one of your tweets they should have an
idea of what your interests are and why you’re using Twitter.
We’ve got the resources for writing a killer bio and choosing the right profile picture so your followers will feel that they know you, at least a little.
Don’t make newbie mistakes
One way to send potential connections running for the hills is by
making some common newbie mistakes on Twitter. Here are some mistakes
you should avoid if you want to maintain that professional sheen on you
Twitter account:
- Unprofessional (risqué, unrelated, blurry, etc.) profile picture
- No bio
- Uneven follower to follow ratio
- Too self-serving
- Too few/too many updates
It’s not easy finding the sweet spot with your Twitter account, but
be sure you avoid some amateurish mistakes and you’ll attract others who
want to network.
Think about your actions from your followers’ point of view
Whenever you send out a tweet, question how your followers will see
it. Will it come off as being too sales-ey? Too pushy? Too
self-absorbed? You want to think about how your tweets will be perceived
by others if you are going to network effectively.
Just like when you talk with someone at a conference, consider the
impact you’re making and take a moment to stand in their shoes. At a
conference you offer a business card when you’re having a really great
conversation, so why not extend this to Twitter and ask a particularly
interesting person to have a longer conversation with you over email or
DM?
It can be difficult to read sarcasm and emotion online, so be careful
of tweeting things that could be misinterpreted. All of your actions
have some impact on your business network on Twitter, so just be sure
you tweet with confidence that you’ll be well-received.
Retweet, retweet, and retweet some more
Are you a little shy when it comes to saying “hi” outright on
Twitter? Retweeting is one of the best ways to show someone you’re
interested in networking with them without being too pushy.
By retweeting someone, you’re sending the message that you are
listening to what they say and you want to share it with others. What
better way to start up a business relationship is there? And if you add
in your own opinion to the beginning of the retweet, they’ll get to know
a little bit about your personality before you reach out and begin
networking more one-on-one.
Ask questions
Get your Twitter network talking by asking a general question. Here
are two general rules of thumb to keep in mind when writing a question
on Twitter:
- Stick to your niche – you’re more likely to hear from people who are
interested in the question this way, and if you’ve built a targeted
network, they’ll want to share their opinions.
- Let them know you’re listening – retweet some or all of the answers,
add your own answer, or tally them up and present them in poll form.
This will tell your followers that you actually care about their
answers.
Share your network
When you get to know your Twitter network, you’ll be able to
introduce two people who have a lot in common, or offer up a few great
account for your very own Follow Friday tweet. Don’t be afraid to share
contacts, as this is what Twitter is all about – and in turn, you’ll
notice others doing the same.
SO many places to promote.... so little time. Make your efforts count & get more "bang for your buck"
Blogging,
Squidoo lenses, Twitter,
Facebook, Redgage,
Forums & more.
Being able to connect to several sites & accounts is a GREAT way to save time. Post on 1 & it posts on another as well. You can connect your Facebook Biz pages to your Twitter account... See the video below.
Now... Squidoo & Redgage both make money when other's click either on it or within it. So here is a scenario:
You have a new blog that has links to your Website or products. You set up a Squidoo lens that has to do with your products & you have links to your blog.
You have a Redgage account that links to your Squidoo lens.
You promote your Redgage account on a Facebook page that will also post on Twitter. SOOOO... promote on Facebook, will also post on Twitter (a twofer)... link to your Redgage (you get paid for clicks) the link from there goes to Squidoo (you get higher ranking AND maybe extra $ if they click on ads).... then you link to your blog (hopefully they follow your blog) & THEN the links in the Blog go to your site or product. Now I KNOW you are asking "Why not just go directly to the site?" Take a look at that crazy "maze" of a scenerio. You have created many backlinks to your site & searches LOVE backlinks! AND if you have good friends, they will share or Retweet the entire thing all over again to their friends. This all may sound like a giant Jigsaw puzzle but it is the best way to help in your search ranking & we all know: Higher the Ranking - the better our sales are.
Just what is a blog??From wikipedia:"A blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual[citation needed], with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketches (sketchblog), videos (vlog), music (MP3 blog), audio (podcasting), which are part of a wider network of social media. Micro-blogging is another type of blogging, one which consists of blogs with very short posts. As of December 2007, blog search engine Technorati was tracking more than 112 million blogs.[1] With the advent of video blogging, the word blog has taken on an even looser meaning — that of any bit of media wherein the subject expresses his opinion or simply talks about something."Blogs can be used for anything you like. I have several for different purposes. You can use it as a simple journal .... marketing ..... recipes .... selling... photos ... music....My daughter has one for her stories (she loves writing)I get digital scrapbook graphics from many blogs.But the biggest advantage to blogs is writing about information & good content that relates to your business.for my candy bar wrapper site .... I have a link to a party planning & Idea blog. It is linked right on my menu. That blog has party decorating, recipe, games & other great tips for different theme parties.Alway put alot of keywords & hyperlinks to your site. Also link other relavent sites in your blog also.Link INTO your blog from your websites.Blogs are picked up very well by search engines like Yahoo, Google & MSN.
Content on your blog must be updated quite a bit to stay on the top search pages though.First month or so... blog at LEAST every other day, if not every day. Then once or twice a week is fine.Now ... do you need to sit & write EACH day?.... NO. Here are 2 things you can do.
#1: sit 1 day & type up a weeks worth of blogs on notepad or MSword. Then copy & paste into your blog, 1 each day.#2: Here at Blogger (maybe wordpress has it too) you can use the "post options" & schedule your blogs to post whenever you want.I use this feature alot, especially if I know I'll be gone for a few days.There are plenty of blog sites ... I like http://www.wordpress.com/ & google Blogger, since they are the easiest. If you have or use other sites like myspace, auctiva & many more.... advertise your products on those blogs as well. Can't hurt.Blogs are a great tool to market your site so have as many as you have time for!